(Bitstream Vera Serif)
Zara Dorman
This is a neat, formal font which is fairly bold. It is easy to read and would probably be best used for a sub-heading in a newspaper. E.g.
David Cameron Supports London Underground Strike.
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(Garamond)
Zara Dorman
This font is very elegant and formal due to thin lettering. Garamond is a very old typeface and is used for the name of Tiffany & Co., an expensive designer brand.
TIFFANY & CO.
(Franklin Gothic)
Zara Dorman
This font is strong and bold and would look good in ad campaigns, displays, billboards and books as well as other types of media.
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(Rockwell Extra Bold)
Zara Dorman
“This font was primarily used by Egyptians in the early nineteenth century.” Again, it is bold and would look good for a Headline or short text.
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(Engravers MT)
Zara Dorman
This font, which is all in capital lettering, is formal but elegant. It would be well used for the masthead of fashion magazines. E.g.
Vogue
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(Matisse ict)
Zara Dorman
This font is playful and fun. The jagged edges make it well suited to a font used in a boy’s comic strip e.g. batman.
