My media product represents people interested in rock music that are either in school, college, sixth form, university, or in a job.
School/sixthform/college– This social group arrives home at the end of the day, logs onto their computer, and listens to either their iTunes playlist of radio stations such as ‘XFM’, whilst doing work or relaxing. They save up money and make time to go to gigs to see bands at the weekend, occasionally on a weekday, and go with other friends who share the same interest. When they come across a rock music magazine, they will be inclined to buy and read it. Some may be regular readers.
University – People who go to university typically go out to enjoy themselves most nights. In this specific social group, people will tend to go out to see various small bands in their area. They may also sit in the library for example, plugged into their headphones listening to their favorite bands. Students interested in rock music at university will also be interested in buying my rock magazine, and may do so whenever they can afford to.
Younger people at work – People who are working are more likely to be able to afford my magazine each week, this is why the target audience age ranges from school age to working age. People working full time may still, on occasion, go to see bands.
