Thursday, 13 January 2011

Contents Page Analysis - NME

The contents page is plainly black and white - it is representative of a newspaper (the paper used for the magazine is also like a newspaper's). The title font used is also similar to a font which would be used for titles in a newspaper. The newspaper form that the contents page takes on relates to the name 'New Musical Express', as The Express is a typical name for a newspaper.  The page is also separated into columns by lines, as in Kerrang!.
The title is not 'INSIDE THIS WEEK' - it is large and bold and centred at the top of the page. Under this the date in numbers.
The headings of each article are not used in the this contents page like they are in Kerrang!. Instead, a quote from each article is used. The text for this is generally large, however the fonts used differ slightly. Eg. the text "Die very young. The best method has gotta be car crash" is in italics and is not bold, where as 'I WANT GRAMMYS AND I WANT BRITS" is simple and bold. It also differs because some text in capital letters whilst others are lower case. The variation in text is used because of the simplicity of other aspects of the contents page (i.e. plain black and white colour scheme).
Under the quotes is a brief summary of each article. The text is smaller and consistent, unlike the quotes above.
Above the quote and summary, an image is used. This is used in place of the article name. This works well because the image clearly represents who the article is about. On the corner of each image is a bold number, larger than the quote. This grabs attention so that the reader can pick which article they are interested in, and immediately turn to it.
The large centre column in the middle of the page, under the heading, consists of images of the two versions of this issue (there are two different covers) - this is the largest image on the page and has been placed here to attract attention, in the hope that people might go out and buy the other cover. Under this a title and a very short introduction to the issue; in Kerrang! this was in the form of the letter from the editor.
Towards the bottom right is another section which doesn't follow the columns as in the rest of the page. In this is a separate section 'Plus', which gives a list of other articles in the magazine - this time there is no image, quote or summary, just the name of the article. This is done because of a lack of room, and not to complicate the layout. To the right of this is another image, quote and summary, presented in the usual way. This has been placed in the centre of the page in order to balance it out - a balanced page is more appealing to the eye.
Finally, in the right corner is a text box used to promote the subscription to the magazine, "SAVE 35% ON A SUBSCRIPTION TO NME!" The font is the third largest on the page and is white, which is different from all the other text which is black. This is over a teal blue background which goes well with the blue accent used on the cover. There is more text under this, smaller than the text above. The word 'FREE' is in capital letters to emphasise the fact that there is no charge and to convince people to subscribe. following this there is also a website and a number, in smaller text still, so that people can find out more about the offer.
There are images under this of four issues of NME, to further advertise the subscription offer.